Today-#Trust 30 Challenge

by Mark on June 2, 2011

Today is the oven we bake the cake of tomorrow in.

Mobile Marketing Presentation

by Mark on May 12, 2011

I was lucky enough to give a presentation the other day, on mobile marketing, and how its going to change the face of marketing.During my research for the presentation, I came across the following documents, and thought I would share them.

Mobile Marketing in South Africa

View more presentations from Mark Smith.

I will follow up this post with an actual transcript of the presentation. But here you go, enjoy!

MobileAfrica_2011

MobileSM

2011_TheMobileMovement

Exec-Summary-The-Mobile-Internet-in-SA-2011

and here are the video’s I included in the presentation.

Google Mobile Ads

Layar : Augmented Reality

North Face Campaign


Zappon vs Facebook?

April 5, 2011

Ok its clear that group-buying is powerful tidal wave sweeping the interwebs at this point. However, I failed to understand just how big, until I found this article on marketingpilgrim.com Facebook Deals The article outlines a new potential avenue of revenue for the Facebook, Facebook Deals. I went and did a search and turned up [...]

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Mobile ..rocking it in the 3rd world..

April 3, 2011

So I am leaving my flat, and what do I take with me? Phone, Keys, Wallet. I am not lugging my Mac, I have my Iphone in the market. I potentially have an upcoming discussion panel coming up on Mobile and its impact, and my thoughts are beginning to crystallize into an opionion. Mobile is the [...]

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Drowning in Business Cards..

March 27, 2011

Business Cards. As it goes they are still surviving, and even flourishing. I am probably the worst at business cards; A ) Never having them on when me when needed B)  Ordering in a 200 batch just to have them C) And just not being as*ed to carry them So what a itslekkerbru to do? [...]

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Zappon, Groupon bad for business?

March 24, 2011

Its been a perfect storm this week. First a colleague signs me up to Groupon, then a Groupon style equivalent launches in Joz from our friends at Avusa Media ; @elanlohmann and @justinmccall. It’s called Zappon.   I am all for promoting a business, and there is a market for discounts. I know, its one [...]

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KISSmetrics Customer Development

February 10, 2011

The idea is to validate that you have a market, with problems, that they’re willing to pay to solve — and then build something that solves those problems. The emphasis is on learning and discovery before you write a 50-page spec or spend months writing code

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Defining the difference between content strategy and content marketing will inform your UX decisions

February 10, 2011

An discussion on how content marketing or content advertising will drive your user experience.

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The 39 Social Media Tools I will use…tomorrow

February 9, 2011

A overivew of 39 social tools from Jay Baer of convince and convert.com

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When Marketing Becomes Media, Millions Follow

February 9, 2011

It basically outlines how a niche industry, has used content as a media, and how shifting from promotions and campaigns to producers. How niche? Knitting. Now that is niche.

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